{"id":303967,"date":"2025-12-09T21:18:56","date_gmt":"2025-12-09T20:18:56","guid":{"rendered":"https:\/\/www.wojo.com\/blog\/?page_id=303967"},"modified":"2025-12-12T11:05:14","modified_gmt":"2025-12-12T10:05:14","slug":"livres-blancs","status":"publish","type":"page","link":"https:\/\/www.wojo.com\/blog\/fr\/livres-blancs\/","title":{"rendered":"Livres blancs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"303967\" class=\"elementor elementor-303967\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5767443 e-flex e-con-boxed e-con e-parent\" data-id=\"5767443\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf2696 elementor-widget elementor-widget-breadcrumbs\" data-id=\"eaf2696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.wojo.com\/blog\/fr\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558b256 elementor-widget elementor-widget-heading\" data-id=\"558b256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Livres blancs<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72ad0c8 e-con-full e-flex e-con e-child\" data-id=\"72ad0c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56fbc1f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"56fbc1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNos livres blancs rassemblent le meilleur de notre expertise sur le monde du travail. Analyses, tendances, retours d\u2019exp\u00e9rience : de quoi prendre de la hauteur, comprendre les enjeux qui transforment les organisations et disposer d\u2019une vision globale pour faire les bons choix. Une collection con\u00e7ue pour donner des rep\u00e8res clairs et \u00e9clairer vos d\u00e9cisions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9dfd9b e-flex e-con-boxed e-con e-parent\" data-id=\"e9dfd9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-823c5b3 elementor-widget elementor-widget-shortcode\" data-id=\"823c5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"303637\" class=\"elementor elementor-303637\" data-elementor-post-type=\"elementor_library\">\r\n\t\t\t<div class=\"elementor-element elementor-element-020f1d8 e-flex e-con-boxed e-con e-parent\" data-id=\"020f1d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ef42ff e-con-full e-flex e-con e-child\" data-id=\"0ef42ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1cad742 e-con-full e-flex e-con e-child\" data-id=\"1cad742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d13de elementor-widget elementor-widget-heading\" data-id=\"e2d13de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Le <span class=\"blue-wojo \">guide gratuit<\/span> POUR Y VOIR PLUS CLAIR DANS L'OFFRE BUREAUX FLEXIBLES<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb50f8 elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3bb50f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"65\" height=\"44\" src=\"https:\/\/www.wojo.com\/blog\/wp-content\/uploads\/2025\/12\/arrow-rounded.svg\" class=\"attachment-large size-large wp-image-303549\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af461ce elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"af461ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path opacity=\"0.35\" d=\"M9.99996 18.3334C14.6023 18.3334 18.3333 14.6025 18.3333 10.0001C18.3333 5.39771 14.6023 1.66675 9.99996 1.66675C5.39759 1.66675 1.66663 5.39771 1.66663 10.0001C1.66663 14.6025 5.39759 18.3334 9.99996 18.3334Z\" fill=\"#3B82F6\"><\/path><path d=\"M9.16667 13.3332C8.95334 13.3332 8.74001 13.2515 8.57751 13.089L6.0775 10.589C5.75167 10.2632 5.75167 9.73655 6.0775 9.41072C6.40334 9.08488 6.93 9.08488 7.25584 9.41072L9.16667 11.3215L16.9108 3.57738C17.2367 3.25155 17.7633 3.25155 18.0892 3.57738C18.415 3.90322 18.415 4.42988 18.0892 4.75572L9.75584 13.089C9.59334 13.2515 9.38 13.3332 9.16667 13.3332Z\" fill=\"#3B82F6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comparez les offres<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path opacity=\"0.35\" d=\"M9.99996 18.3334C14.6023 18.3334 18.3333 14.6025 18.3333 10.0001C18.3333 5.39771 14.6023 1.66675 9.99996 1.66675C5.39759 1.66675 1.66663 5.39771 1.66663 10.0001C1.66663 14.6025 5.39759 18.3334 9.99996 18.3334Z\" fill=\"#3B82F6\"><\/path><path d=\"M9.16667 13.3332C8.95334 13.3332 8.74001 13.2515 8.57751 13.089L6.0775 10.589C5.75167 10.2632 5.75167 9.73655 6.0775 9.41072C6.40334 9.08488 6.93 9.08488 7.25584 9.41072L9.16667 11.3215L16.9108 3.57738C17.2367 3.25155 17.7633 3.25155 18.0892 3.57738C18.415 3.90322 18.415 4.42988 18.0892 4.75572L9.75584 13.089C9.59334 13.2515 9.38 13.3332 9.16667 13.3332Z\" fill=\"#3B82F6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comprenez ce que vous payez vraiment<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path opacity=\"0.35\" d=\"M9.99996 18.3334C14.6023 18.3334 18.3333 14.6025 18.3333 10.0001C18.3333 5.39771 14.6023 1.66675 9.99996 1.66675C5.39759 1.66675 1.66663 5.39771 1.66663 10.0001C1.66663 14.6025 5.39759 18.3334 9.99996 18.3334Z\" fill=\"#3B82F6\"><\/path><path d=\"M9.16667 13.3332C8.95334 13.3332 8.74001 13.2515 8.57751 13.089L6.0775 10.589C5.75167 10.2632 5.75167 9.73655 6.0775 9.41072C6.40334 9.08488 6.93 9.08488 7.25584 9.41072L9.16667 11.3215L16.9108 3.57738C17.2367 3.25155 17.7633 3.25155 18.0892 3.57738C18.415 3.90322 18.415 4.42988 18.0892 4.75572L9.75584 13.089C9.59334 13.2515 9.38 13.3332 9.16667 13.3332Z\" fill=\"#3B82F6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faites des choix \u00e9clair\u00e9s entre bureau flexible et bail traditionnel.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cedd2cb e-con-full e-flex e-con e-child\" data-id=\"cedd2cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1de3b0 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"e1de3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"lead bureau\" aria-label=\"lead bureau\" novalidate=\"\">\r\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"303637\"\/>\r\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"e1de3b0\"\/>\r\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Le marketing relationnel, on a tous \u00e0 y gagner\" \/>\r\n\r\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"304622\"\/>\r\n\t\t\t\r\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-100 elementor-field-required\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Votre pr\u00e9nom *\" required=\"required\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-100 elementor-field-required\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Votre nom *\" required=\"required\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Votre e-mail*\" required=\"required\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\r\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_9663d9d]\" id=\"form-field-field_9663d9d\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\r\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Je t\u00e9l\u00e9charge le guide<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/button>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/form>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83460e5 e-flex e-con-boxed e-con e-parent\" data-id=\"83460e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e758f53 elementor-widget elementor-widget-shortcode\" data-id=\"e758f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"303545\" class=\"elementor elementor-303545\" data-elementor-post-type=\"elementor_library\">\r\n\t\t\t<div class=\"elementor-element elementor-element-11d6470 e-flex e-con-boxed e-con e-parent\" data-id=\"11d6470\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57ad2e3 e-con-full e-flex e-con e-child\" data-id=\"57ad2e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed632d1 e-con-full e-flex e-con e-child\" data-id=\"ed632d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e51d53e elementor-widget elementor-widget-heading\" data-id=\"e51d53e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Le <span class=\"blue-wojo \">guide gratuit<\/span> pour transformer vos bureaux en levier d\u2019impact RSE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af51f64 elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"af51f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"65\" height=\"44\" src=\"https:\/\/www.wojo.com\/blog\/wp-content\/uploads\/2025\/12\/arrow-rounded.svg\" class=\"attachment-large size-large wp-image-303549\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fdc05 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"22fdc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path opacity=\"0.35\" d=\"M9.99996 18.3334C14.6023 18.3334 18.3333 14.6025 18.3333 10.0001C18.3333 5.39771 14.6023 1.66675 9.99996 1.66675C5.39759 1.66675 1.66663 5.39771 1.66663 10.0001C1.66663 14.6025 5.39759 18.3334 9.99996 18.3334Z\" fill=\"#3B82F6\"><\/path><path d=\"M9.16667 13.3332C8.95334 13.3332 8.74001 13.2515 8.57751 13.089L6.0775 10.589C5.75167 10.2632 5.75167 9.73655 6.0775 9.41072C6.40334 9.08488 6.93 9.08488 7.25584 9.41072L9.16667 11.3215L16.9108 3.57738C17.2367 3.25155 17.7633 3.25155 18.0892 3.57738C18.415 3.90322 18.415 4.42988 18.0892 4.75572L9.75584 13.089C9.59334 13.2515 9.38 13.3332 9.16667 13.3332Z\" fill=\"#3B82F6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R\u00e9duction des \u00e9missions de carbones<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path opacity=\"0.35\" d=\"M9.99996 18.3334C14.6023 18.3334 18.3333 14.6025 18.3333 10.0001C18.3333 5.39771 14.6023 1.66675 9.99996 1.66675C5.39759 1.66675 1.66663 5.39771 1.66663 10.0001C1.66663 14.6025 5.39759 18.3334 9.99996 18.3334Z\" fill=\"#3B82F6\"><\/path><path d=\"M9.16667 13.3332C8.95334 13.3332 8.74001 13.2515 8.57751 13.089L6.0775 10.589C5.75167 10.2632 5.75167 9.73655 6.0775 9.41072C6.40334 9.08488 6.93 9.08488 7.25584 9.41072L9.16667 11.3215L16.9108 3.57738C17.2367 3.25155 17.7633 3.25155 18.0892 3.57738C18.415 3.90322 18.415 4.42988 18.0892 4.75572L9.75584 13.089C9.59334 13.2515 9.38 13.3332 9.16667 13.3332Z\" fill=\"#3B82F6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Am\u00e9liorer la QVT et le bien-\u00eatre au travail<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path opacity=\"0.35\" d=\"M9.99996 18.3334C14.6023 18.3334 18.3333 14.6025 18.3333 10.0001C18.3333 5.39771 14.6023 1.66675 9.99996 1.66675C5.39759 1.66675 1.66663 5.39771 1.66663 10.0001C1.66663 14.6025 5.39759 18.3334 9.99996 18.3334Z\" fill=\"#3B82F6\"><\/path><path d=\"M9.16667 13.3332C8.95334 13.3332 8.74001 13.2515 8.57751 13.089L6.0775 10.589C5.75167 10.2632 5.75167 9.73655 6.0775 9.41072C6.40334 9.08488 6.93 9.08488 7.25584 9.41072L9.16667 11.3215L16.9108 3.57738C17.2367 3.25155 17.7633 3.25155 18.0892 3.57738C18.415 3.90322 18.415 4.42988 18.0892 4.75572L9.75584 13.089C9.59334 13.2515 9.38 13.3332 9.16667 13.3332Z\" fill=\"#3B82F6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faire preuve de coh\u00e9rence entre le discours et les actes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6078768 e-con-full e-flex e-con e-child\" data-id=\"6078768\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1866649 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"1866649\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"lead rse\" aria-label=\"lead rse\" novalidate=\"\">\r\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"303545\"\/>\r\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1866649\"\/>\r\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Le marketing relationnel, on a tous \u00e0 y gagner\" \/>\r\n\r\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"60383\"\/>\r\n\t\t\t\r\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-100 elementor-field-required\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Votre pr\u00e9nom *\" required=\"required\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-100 elementor-field-required\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Votre nom *\" required=\"required\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Votre e-mail*\" required=\"required\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\r\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_16c4d75]\" id=\"form-field-field_16c4d75\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\r\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Je t\u00e9l\u00e9charge le guide<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/button>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/form>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-111121e e-flex e-con-boxed e-con e-parent\" data-id=\"111121e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88369aa elementor-widget elementor-widget-shortcode\" data-id=\"88369aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"303640\" class=\"elementor elementor-303640\" data-elementor-post-type=\"elementor_library\">\r\n\t\t\t<div class=\"elementor-element elementor-element-7ce2a78 e-flex e-con-boxed e-con e-parent\" data-id=\"7ce2a78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84c133e e-con-full e-flex e-con e-child\" data-id=\"84c133e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e42a8e3 e-con-full e-flex e-con e-child\" data-id=\"e42a8e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6473500 elementor-widget elementor-widget-heading\" data-id=\"6473500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Le <span class=\"blue-wojo \">guide gratuit<\/span> pour piloter et faire grandir votre exp\u00e9rience client<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4300ec elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"e4300ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"65\" height=\"44\" src=\"https:\/\/www.wojo.com\/blog\/wp-content\/uploads\/2025\/12\/arrow-rounded.svg\" class=\"attachment-large size-large wp-image-303549\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fc240 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"87fc240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path opacity=\"0.35\" d=\"M9.99996 18.3334C14.6023 18.3334 18.3333 14.6025 18.3333 10.0001C18.3333 5.39771 14.6023 1.66675 9.99996 1.66675C5.39759 1.66675 1.66663 5.39771 1.66663 10.0001C1.66663 14.6025 5.39759 18.3334 9.99996 18.3334Z\" fill=\"#3B82F6\"><\/path><path d=\"M9.16667 13.3332C8.95334 13.3332 8.74001 13.2515 8.57751 13.089L6.0775 10.589C5.75167 10.2632 5.75167 9.73655 6.0775 9.41072C6.40334 9.08488 6.93 9.08488 7.25584 9.41072L9.16667 11.3215L16.9108 3.57738C17.2367 3.25155 17.7633 3.25155 18.0892 3.57738C18.415 3.90322 18.415 4.42988 18.0892 4.75572L9.75584 13.089C9.59334 13.2515 9.38 13.3332 9.16667 13.3332Z\" fill=\"#3B82F6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pourquoi l'exp\u00e9rience client est devenue incontournable<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path opacity=\"0.35\" d=\"M9.99996 18.3334C14.6023 18.3334 18.3333 14.6025 18.3333 10.0001C18.3333 5.39771 14.6023 1.66675 9.99996 1.66675C5.39759 1.66675 1.66663 5.39771 1.66663 10.0001C1.66663 14.6025 5.39759 18.3334 9.99996 18.3334Z\" fill=\"#3B82F6\"><\/path><path d=\"M9.16667 13.3332C8.95334 13.3332 8.74001 13.2515 8.57751 13.089L6.0775 10.589C5.75167 10.2632 5.75167 9.73655 6.0775 9.41072C6.40334 9.08488 6.93 9.08488 7.25584 9.41072L9.16667 11.3215L16.9108 3.57738C17.2367 3.25155 17.7633 3.25155 18.0892 3.57738C18.415 3.90322 18.415 4.42988 18.0892 4.75572L9.75584 13.089C9.59334 13.2515 9.38 13.3332 9.16667 13.3332Z\" fill=\"#3B82F6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faites le point sur votre satisfaction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path opacity=\"0.35\" d=\"M9.99996 18.3334C14.6023 18.3334 18.3333 14.6025 18.3333 10.0001C18.3333 5.39771 14.6023 1.66675 9.99996 1.66675C5.39759 1.66675 1.66663 5.39771 1.66663 10.0001C1.66663 14.6025 5.39759 18.3334 9.99996 18.3334Z\" fill=\"#3B82F6\"><\/path><path d=\"M9.16667 13.3332C8.95334 13.3332 8.74001 13.2515 8.57751 13.089L6.0775 10.589C5.75167 10.2632 5.75167 9.73655 6.0775 9.41072C6.40334 9.08488 6.93 9.08488 7.25584 9.41072L9.16667 11.3215L16.9108 3.57738C17.2367 3.25155 17.7633 3.25155 18.0892 3.57738C18.415 3.90322 18.415 4.42988 18.0892 4.75572L9.75584 13.089C9.59334 13.2515 9.38 13.3332 9.16667 13.3332Z\" fill=\"#3B82F6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Am\u00e9liorez-la durablement pour en faire un v\u00e9ritable levier d'acquisition (et de fid\u00e9lisation)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5f1b58 e-con-full e-flex e-con e-child\" data-id=\"a5f1b58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a9496 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"96a9496\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"lead exp client\" aria-label=\"lead exp client\" novalidate=\"\">\r\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"303640\"\/>\r\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"96a9496\"\/>\r\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Le marketing relationnel, on a tous \u00e0 y gagner\" \/>\r\n\r\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"230932\"\/>\r\n\t\t\t\r\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-100 elementor-field-required\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Votre pr\u00e9nom *\" required=\"required\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-100 elementor-field-required\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Votre nom *\" required=\"required\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Votre e-mail*\" required=\"required\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\r\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_489efb6]\" id=\"form-field-field_489efb6\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\r\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Je t\u00e9l\u00e9charge le guide<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/button>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/form>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nos livres blancs rassemblent le meilleur de notre expertise sur le monde du travail. Analyses, tendances, retours d\u2019exp\u00e9rience : de quoi prendre de la hauteur, comprendre les enjeux qui transforment les organisations et disposer d\u2019une vision globale pour faire les bons choix. Une collection con\u00e7ue pour donner des rep\u00e8res clairs et \u00e9clairer vos d\u00e9cisions.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-303967","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livres blancs - Blog Wojo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wojo.com\/blog\/fr\/livres-blancs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livres blancs - Blog Wojo\" \/>\n<meta property=\"og:description\" content=\"Nos livres blancs rassemblent le meilleur de notre expertise sur le monde du travail. Analyses, tendances, retours d\u2019exp\u00e9rience : de quoi prendre de la hauteur, comprendre les enjeux qui transforment les organisations et disposer d\u2019une vision globale pour faire les bons choix. 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