{"id":2197,"date":"2017-11-16T12:01:10","date_gmt":"2017-11-16T11:01:10","guid":{"rendered":"http:\/\/blog.nextdoor.fr\/?p=2197"},"modified":"2025-08-28T15:09:43","modified_gmt":"2025-08-28T13:09:43","slug":"realite-augmentee-non-inities","status":"publish","type":"post","link":"https:\/\/www.wojo.com\/blog\/fr\/la-boite-a-outils\/realite-augmentee-non-inities\/","title":{"rendered":"La R\u00e9alit\u00e9 Augment\u00e9e pour les non-initi\u00e9s"},"content":{"rendered":"

On parle souvent de l\u2019explosion de la R\u00e9alit\u00e9 Virtuelle (RV) en oubliant sa cadette\u00a0: la R\u00e9alit\u00e9 Augment\u00e9e (RA). Souvent confondue avec son a\u00een\u00e9e, c\u2019est pourtant elle qui changera nos habitudes personnelles et professionnelles dans les 20 ann\u00e9es \u00e0 venir. Profitons de la vague Blade Runner pour nous projeter en 2049, et imaginer un monde \u00ab\u00a0augment\u00e9\u00a0\u00bb.<\/strong><\/p>\n

La R\u00e9alit\u00e9 Augment\u00e9e, qu\u00e9saco\u00a0?<\/h2>\n

C\u2019est la superposition de donn\u00e9es, d\u2019images ou de sons en temps r\u00e9el \u00e0 notre monde r\u00e9el \u00e0 l\u2019aide d\u2019un appareil. Il se diff\u00e9rencie de la RV, qui elle, reproduit virtuellement notre environnement. Pour s\u2019immerger dans la RV il faut s\u2019\u00e9quiper d\u2019un casque adapt\u00e9 (HTC Vive, Oculus Rift) et d\u2019un ordinateur r\u00e9cent de pr\u00e9f\u00e9rence, alors qu\u2019un simple smartphone suffit pour la RA basique, beaucoup moins gourmande en termes de calculs.<\/p>\n

\n

Concr\u00e8tement, la RA vous permet de visualiser <\/strong>la toute nouvelle chaise Ikea dans votre salon gr\u00e2ce \u00e0 votre smartphone, alors que la RV tentera plut\u00f4t de recr\u00e9er votre salon virtuellement, tout en vous mettant \u00e0 la place d\u2019un Sims (personnage de jeu vid\u00e9o sur le principe de simulation de vie). Mais la R\u00e9alit\u00e9 Augment\u00e9e ne sert pas qu\u2019\u00e0 prouver \u00e0 votre conjoint que les rideaux seraient effectivement plus sympa en rouge. Qu\u2019en est-il de son avenir\u00a0? On s\u2019en parle maintenant.<\/p>\n

<\/h1>\n

Bienvenue en 2049<\/h2>\n

On se l\u00e8ve, et on enfile avec habitude ses Google Glass (ou Hololens) comme on prendrait son portable pour lire ses mails ou fl\u00e2ner sur Facebook. Pour passer le temps, on lit les ingr\u00e9dients du paquet de c\u00e9r\u00e9ales, mais cette fois, les E51 et autres produits \u00e9tranges sont d\u00e9chiffr\u00e9s et expliqu\u00e9s directement via les lunettes. L\u2019acc\u00e8s \u00e0 l\u2019information <\/strong>n\u2019aura jamais \u00e9t\u00e9 aussi facile.<\/p>\n

\n

Face \u00e0 son miroir, on fait d\u00e9filer les maquillages et voit les changements directement appliqu\u00e9s sur son visage pour trouver l\u2019eye-liner du jour, ou le fond de teint adapt\u00e9. On peut rester ind\u00e9cis, notre jugement est plus aiguis\u00e9<\/strong>. Un minority report<\/em> pour les cosm\u00e9tiques, l\u2019exp\u00e9rience utilisateur est primordiale\u00a0! Enfin, \u00e0 condition que vous ne d\u00e9passiez pas en mettant le rouge \u00e0 l\u00e8vres.<\/p>\n

Dans le m\u00e9tro, coup de foudre sur des baskets. Les soldes c\u2019est pour bient\u00f4t, on fait une prise de vue, discr\u00e8te \u00e9videmment, sur les petons propri\u00e9taires, et deux tapotements sur votre smartphone vous suffiront pour retrouver votre paire de r\u00eaves. Une aubaine pour les magasins qui s\u2019offrent une deuxi\u00e8me visibilit\u00e9 <\/strong>au-del\u00e0 du Web. Vous pouvez m\u00eame changer la couleur directement sur l\u2019\u00e9cran, le noir vous va mieux de toute fa\u00e7on.<\/p>\n

Rendez-vous dans un quartier inconnu, l\u2019heure du d\u00e9jeuner approche\u00a0! On affiche tous les boulangeries et restaurants du quartier directement sur les lunettes, on se d\u00e9place GPS non pas \u00e0 la main, mais \u00e0 l\u2019\u0153il. L\u2019interface est simple<\/strong>, mais plus intelligente <\/strong>que notre ami Google Maps\u00a0: on sait o\u00f9 traverser, rep\u00e9rer le c\u00f4t\u00e9 pair et impair. Il est tout aussi facile de trouver le m\u00e9tro le plus proche pour se d\u00e9placer. En plus, on nous indique s\u2019il faut se placer en t\u00eate ou en queue de train.<\/p>\n

Au passage, une affiche publicitaire <\/strong>s\u2019anime directement pour offrir une vue du produit en 3D. Note \u00e0 soi-m\u00eame\u00a0: ne pas oublier d\u2019installer Adblock<\/em> en rentrant (ou bloqueur de pubs Internet pour les non-initi\u00e9s).<\/em><\/p>\n

\n

Une fois au bureau, la R\u00e9alit\u00e9 Augment\u00e9e aussi va changer la donne\u00a0: la m\u00e9decine, l\u2019architecture ont \u00e9t\u00e9 les premiers conquis, mais tous ont suivi le pas. Mode, cosm\u00e9tique, publicit\u00e9, tourisme, ing\u00e9nierie\u2026 \u00c0 chacun son interface <\/strong>permettant d\u2019aider l\u2019utilisateur \u00e0 acc\u00e9der aux informations utiles en un coup d\u2019\u0153il, de mieux appr\u00e9hender un m\u00e9canisme, un concept, un produit. L\u2019information a elle aussi pass\u00e9 le cap de la 3D. On se rappelle de ses cours de g\u00e9ographie beaucoup plus ludiques <\/strong>sur tablette, o\u00f9 une carte se transformait en v\u00e9ritable globe interactif.<\/p>\n

M\u00eame l\u2019art, qui gr\u00e2ce \u00e0 l\u2019AR a compl\u00e8tement \u00e9volu\u00e9 et chang\u00e9 la fa\u00e7on dont on vit le mus\u00e9e. Certains graffitis s\u2019animent m\u00eame instantan\u00e9ment devant nos yeux, se balader devient une chasse au tr\u00e9sor.<\/p>\n

Mais comme dans tout film de science-fiction, un hic \u00e9thique se pose sur ces changements majeurs.<\/p>\n

Un \u00e9pisode de Black Mirror ?<\/strong><\/h2>\n

La R\u00e9alit\u00e9 Augment\u00e9e peut compl\u00e8tement changer notre relation \u00e0 l\u2019information<\/strong>, cette \u00e9volution est, comme toute nouvelle technologie, \u00e0 utiliser de mani\u00e8re \u00e9thique. Beaucoup de parodies ont vu le jour au lancement des Google Glass, relevant les questions d\u00e9j\u00e0 existantes de la surinformation, de l\u2019atteinte \u00e0 la vie priv\u00e9e, mais aussi de la transformation de nos rapports aux autres. La publicit\u00e9 par exemple, souvent consid\u00e9r\u00e9e comme intrusive sur le Web, se transposera-t-elle sur la R\u00e9alit\u00e9 Augment\u00e9e ? R\u00e9cup\u00e9rer le nom d\u2019une personne rencontr\u00e9e en pleine rue via reconnaissance faciale sera-t-il possible ou consid\u00e9r\u00e9 comme une atteinte \u00e0 la vie priv\u00e9e ?<\/p>\n

Pour l\u2019instant, prenons le temps de souffler et de voir ce que la R\u00e9alit\u00e9 Augment\u00e9e peut nous apporter avec un \u0153il critique. En attendant, on se contentera de demander notre chemin aux passants, en leur demandant au passage le nom de leur magasin de chaussures.<\/p>\n","protected":false},"excerpt":{"rendered":"

On parle souvent de l\u2019explosion de la R\u00e9alit\u00e9 Virtuelle (RV) en oubliant sa cadette\u00a0: la R\u00e9alit\u00e9 Augment\u00e9e (RA). Souvent confondue avec son a\u00een\u00e9e, c\u2019est pourtant elle qui changera nos habitudes personnelles et professionnelles dans les 20 ann\u00e9es \u00e0 venir. Profitons de la vague Blade Runner pour nous projeter en 2049, et imaginer un monde \u00ab\u00a0augment\u00e9\u00a0\u00bb. […]<\/p>\n","protected":false},"author":1,"featured_media":2203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"podcast_url_v2":"","footnotes":""},"categories":[15],"tags":[228],"class_list":["post-2197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-boite-a-outils","tag-innovation-fr"],"yoast_head":"\nLa r\u00e9alit\u00e9 augment\u00e9e pour les non-initi\u00e9s - Actualit\u00e9s<\/title>\n<meta name=\"description\" content=\"On parle souvent de l\u2019explosion de la R\u00e9alit\u00e9 Virtuelle (RV) en oubliant sa cadette\u00a0: la R\u00e9alit\u00e9 Augment\u00e9e (RA). 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