{"id":30759,"date":"2022-07-22T09:00:00","date_gmt":"2022-07-22T07:00:00","guid":{"rendered":"https:\/\/www.wojo.com\/blog\/?p=30759"},"modified":"2026-01-08T17:35:16","modified_gmt":"2026-01-08T16:35:16","slug":"marque-employeur-recruter-fideliser-les-talents-podcast-wojo","status":"publish","type":"post","link":"https:\/\/www.wojo.com\/blog\/fr\/podcast\/marque-employeur-recruter-fideliser-les-talents-podcast-wojo\/","title":{"rendered":"La marque employeur, un atout de taille, avec Guillaume Coudert"},"content":{"rendered":"<p><!-- wp:paragraph {\"textColor\":\"vivid-cyan-blue\"} --><\/p>\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Smart Working, la s\u00e9rie de podcasts qui d\u00e9crypte pour vous les nouveaux usages au travail et les bouleversements soci\u00e9taux qui les accompagnent.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Le succ\u00e8s d'un entreprise d\u00e9pend de nombreux facteurs, notamment de sa capacit\u00e9 \u00e0 innover et\/ou s'adapter\u2026 parfois tr\u00e8s vite ! Pour y parvenir, les ressources humaines font toute la diff\u00e9rence.  Pour convaincre les meilleurs talents de la rejoindre ou fid\u00e9liser ses \u00e9quipes, la marque employeur d\u2019une entreprise est d\u00e9terminante.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:custom-blog\/podcast-block {\"imageUrl\":\"https:\/\/www.wojo.com\/blog\/wp-content\/uploads\/2022\/07\/G.-Coudert-podcast-Wojo.jpg\",\"imageId\":304144,\"text\":\"\\u003cstrong\\u003eDans ce podcast Smart Working #3, nous parlerons de l'importance de bien construire et piloter sa marque employeur\\u003c\/strong\\u003e : comment l'\u00e9laborer, communiquer sans en faire trop et garantir son authenticit\u00e9 ?\",\"podcastUrl\":\"https:\/\/youtu.be\/7n-u-eiIxpk\"} --><\/p>\n<div class=\"podcast-block podcast-with-link\">\n<div class=\"podcast-image\"><img src=\"https:\/\/www.wojo.com\/blog\/wp-content\/uploads\/2022\/07\/G.-Coudert-podcast-Wojo.jpg\" alt=\"\"\/><\/div>\n<div class=\"podcast-text\">\n<div><strong>Dans ce podcast Smart Working #3, nous parlerons de l'importance de bien construire et piloter sa marque employeur<\/strong> : comment l'\u00e9laborer, communiquer sans en faire trop et garantir son authenticit\u00e9 ?<\/div>\n<div class=\"btn-swap-icon\"><a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/youtu.be\/7n-u-eiIxpk\" target=\"_blank\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">\u00c9couter le podcast<\/span><span class=\"elementor-button-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:custom-blog\/podcast-block --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Notre expert \"marque employeur\" : Guillaume Coudert , consultant, conf\u00e9rencier<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Directeur associ\u00e9 chez Agorize<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.agorize.com\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Agorize<\/a> est une plateforme de challenges d'open innovation qui connecte les grandes marques avec les \u00e9tudiants, start-up, etc. Guillaume Coudert y intervient depuis 2009 sur les probl\u00e9matiques li\u00e9es au recrutement et \u00e0 la marque employeur.<\/p>\n<p>Il conjugue activit\u00e9s de conseil en entreprise et enseignement \u00e0 l'\u00e9cole de commerce ISC Paris et \u00e0 l'\u00e9cole de communication IICP. Guillaume est \u00e9galement co-auteur d'ouvrages comme <em>Travailler avec les nouvelles g\u00e9n\u00e9rations Y et Z<\/em> ou&nbsp;<em>Paroles d'experts RH<\/em>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\"><strong>Animation &amp; r\u00e9alisation <\/strong>: <strong>Towe R\u00f6nneke, Community Builder chez Wojo<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:custom-blog\/podcast-block {\"imageUrl\":\"https:\/\/www.wojo.com\/blog\/wp-content\/uploads\/2022\/07\/Towe-Ronneke-Podcast-Wojo.jpg\",\"imageId\":304045,\"text\":\"La mission de Towe est de cr\u00e9er des synergies au sein de la communaut\u00e9 d\u2019entreprises h\u00e9berg\u00e9e chez Wojo (\u00e0 ce jour + 8 000 membres) et plus largement avec tout son \u00e9cosyst\u00e8me. \u00c0 ce titre, elle interagit r\u00e9guli\u00e8rement avec les membres, pour parler de leurs d\u00e9fis, leurs besoins, leurs projets, ou parfois, leurs difficult\u00e9s. \u00a0\\u003cbr\\u003e\\u003cbr\\u003eCe travail de terrain fait de Towe une observatrice privil\u00e9gi\u00e9e des usages au travail. Et qui lui permet d\u2019avoir une connaissance fine des probl\u00e9matiques des entreprises et de leurs collaborateurs. \",\"podcastUrl\":\"https:\/\/youtu.be\/7n-u-eiIxpk\"} --><\/p>\n<div class=\"podcast-block podcast-with-link\">\n<div class=\"podcast-image\"><img src=\"https:\/\/www.wojo.com\/blog\/wp-content\/uploads\/2022\/07\/Towe-Ronneke-Podcast-Wojo.jpg\" alt=\"\"\/><\/div>\n<div class=\"podcast-text\">\n<div>La mission de Towe est de cr\u00e9er des synergies au sein de la communaut\u00e9 d\u2019entreprises h\u00e9berg\u00e9e chez Wojo (\u00e0 ce jour + 8 000 membres) et plus largement avec tout son \u00e9cosyst\u00e8me. \u00c0 ce titre, elle interagit r\u00e9guli\u00e8rement avec les membres, pour parler de leurs d\u00e9fis, leurs besoins, leurs projets, ou parfois, leurs difficult\u00e9s. \u00a0<\/p>\n<p>Ce travail de terrain fait de Towe une observatrice privil\u00e9gi\u00e9e des usages au travail. Et qui lui permet d\u2019avoir une connaissance fine des probl\u00e9matiques des entreprises et de leurs collaborateurs. <\/p><\/div>\n<div class=\"btn-swap-icon\"><a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/youtu.be\/7n-u-eiIxpk\" target=\"_blank\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">\u00c9couter le podcast<\/span><span class=\"elementor-button-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:custom-blog\/podcast-block --><\/p>\n<p><!-- wp:custom-blog\/block {\"type\":\"a-lire\",\"icon\":\"\\u0026#x1f4d6;\",\"title\":\"\u00c0 lire aussi : \",\"linkText\":\"Comment recturer et onboarder \u00e0 distance\",\"linkUrl\":\"https:\/\/www.wojo.com\/blog\/du-bonheur-en-boite\/2020\/11\/13\/lien-social-au-travail-ou-en-teletravail-cest-quoi\/\"} --><\/p>\n<div class=\"bloc-a-lire bloc-flex\">\n<p><strong>\u00c0 lire aussi : <\/strong><\/p>\n<p><a href=\"https:\/\/www.wojo.com\/blog\/du-bonheur-en-boite\/2020\/11\/13\/lien-social-au-travail-ou-en-teletravail-cest-quoi\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Comment recturer et onboarder \u00e0 distance<\/span><\/a><\/div>\n<p><!-- \/wp:custom-blog\/block --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart Working, la s\u00e9rie de podcasts qui d\u00e9crypte pour vous les nouveaux usages au travail et les bouleversements soci\u00e9taux qui les accompagnent. Le succ\u00e8s d'un entreprise d\u00e9pend de nombreux facteurs, notamment de sa capacit\u00e9 \u00e0 innover et\/ou s'adapter\u2026 parfois tr\u00e8s vite ! Pour y parvenir, les ressources humaines font toute la diff\u00e9rence. Pour convaincre les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":304056,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"podcast_url_v2":"https:\/\/youtu.be\/7n-u-eiIxpk","footnotes":""},"categories":[495],"tags":[281,285,193],"class_list":["post-30759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-management-fr","tag-qvt","tag-teletravail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque employeur, incontournable levier de recrutement - Podcast<\/title>\n<meta name=\"description\" content=\"Comment concevoir une marque employeur convaincante pour recruter les talents et fid\u00e9liser ? D\u00e9cryptage avec G. 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