{"id":3814,"date":"2018-06-01T17:55:39","date_gmt":"2018-06-01T15:55:39","guid":{"rendered":"https:\/\/blog.my-nextdoor.com\/?p=3814"},"modified":"2025-08-28T15:42:08","modified_gmt":"2025-08-28T13:42:08","slug":"une-entreprise-plateforme-sinon-rien","status":"publish","type":"post","link":"https:\/\/www.wojo.com\/blog\/fr\/entre-boites\/une-entreprise-plateforme-sinon-rien\/","title":{"rendered":"Une \u00ab entreprise plateforme \u00bb sinon rien"},"content":{"rendered":"

Il y a 11 ans, le smartphone n\u2019existait pas : nous devions nous d\u00e9brouiller sans\u00a0<\/strong>cette multitude de menus services totalement addictifs, qui ne cessent de\u00a0<\/strong>nous surprendre et de nous simplifier la vie. Une r\u00e9volution qui a laiss\u00e9 plus\u00a0<\/strong>d\u2019une entreprise sur le carreau.<\/strong>
\nAujourd\u2019hui cependant, rien de sert d\u2019imaginer de nouveaux services, si\u00a0<\/strong>l\u2019exp\u00e9rience utilisateur n\u2019est pas parfaitement aboutie... D\u00e9cryptage avec\u00a0<\/strong>J\u00e9r\u00f4me Wallut, consultant, auteur de Patrons, n'ayez pas peur * et associ\u00e9 chez\u00a0ICP consulting.<\/strong><\/p>\n

\"\"<\/p>\n

Nous avons tendance \u00e0 croire que le smartphone en soi fut l\u2019objet qui r\u00e9volutionna nos vies. Mais c\u2019est en r\u00e9alit\u00e9 le Software Development Kit (SDK), cr\u00e9\u00e9 par Apple, qui changea la face du monde : en moins de 10 ans, il n\u2019est pas un secteur qui n\u2019ait \u00e9t\u00e9 attaqu\u00e9 et disrupt\u00e9 par la technologie des applications, dont l\u2019ADN est d\u2019\u00eatre toujours plus proche des usages de ses clients.<\/p>\n

UX, UX et encore UX<\/h2>\n

Gr\u00e2ce aux possibilit\u00e9s offertes par les applis, la r\u00e9volution des usages chamboule donc
\nnos vies depuis une d\u00e9cennie, pour notre plus grand plaisir.
\nUn ph\u00e9nom\u00e8ne qui a donn\u00e9 la toute-puissance aux envies d'un public versatile et impulsif... Alors, \u00e0 votre avis, que se passe-t-il ?
\nLes entreprises n\u2019ont plus d\u2019autre choix que de chercher \u00e0 se d\u00e9marquer : l\u2019enjeu \u00e0 pr\u00e9sent est d\u2019offrir une exp\u00e9rience d\u2019achat et de consommation non seulement irr\u00e9prochable, mais \u00e0 haute valeur ajout\u00e9e.<\/p>\n

\u00ab Le secret du succ\u00e8s, ce n\u2019est pas d'\u00e9couter ce que demandent vos publics, mais de regarder ce qu\u2019ils font. \u00bb
\nReed Hastings<\/p><\/blockquote>\n

Le sujet du jour est donc... l\u2019exp\u00e9rience utilisateur (UX), la fa\u00e7on de comprendre, mieux que le consommateur lui-m\u00eame, ce qui pourrait lui \u00eatre utile et agr\u00e9able. Mais comment am\u00e9liorer l\u2019exp\u00e9rience d\u2019achat d\u2019un public qui attend que l\u2019on anticipe ses besoins ?<\/p>\n

DATA et plateforme<\/h2>\n

La r\u00e9ponse est toute trouv\u00e9e : la data. D\u00e9sormais avec l\u2019IOT, chaque objet aura sa plateforme d\u00e9di\u00e9e, afin d\u2019\u00e9tudier le comportement des clients et les servir toujours mieux : optimisation des services, \u00e9largissement de l\u2019offre, cr\u00e9ation de valeur... Les entreprises ne cesseront de s\u2019inspirer des usages remont\u00e9s par la data pour imaginer toujours plus de solutions sur-mesure, rendre le quotidien toujours plus fluide, plus agr\u00e9able.
\nVous l\u2019aurez compris, c\u2019est la data, mais\u00a0bien plus encore, sa reconnaissance comme un enjeu majeur, qui fera la diff\u00e9rence. Alors, prenons l\u2019habitude de nous poser la question : est-ce que ce que je fais g\u00e9n\u00e8re de la data ? Cette data peut-elle m\u2019aider \u00e0 enchanter l'UX de mes clients ?<\/p>\n

L\u2019entreprise plateforme<\/h2>\n

Entre UX et data, c\u2019est donc bien d\u2019un changement de paradigme qu\u2019il s\u2018agit. Nous devons appr\u00e9hender notre entreprise non plus comme une entit\u00e9 enferm\u00e9e dans son c\u0153ur de m\u00e9tier, mais comme une plateforme capable d'\u00e9largir son p\u00e9rim\u00e8tre d'intervention l\u00e9gitime. Il faut d\u00e9sormais bien \u00ab comprendre que nous devons \u00e0 nos clients une am\u00e9lioration permanente de l\u2019usage et de l\u2019exp\u00e9rience qu\u2019ils attendent de nous \u00bb, explique J\u00e9r\u00f4me.<\/p>\n

Ceux qui l\u2019auront int\u00e9gr\u00e9 se donneront ainsi les moyens d\u2019\u00e9largir leur offre de fa\u00e7on totalement in\u00e9dite : imaginez Tesla, qui affirme demain qu\u2019il en sait bien plus sur l\u2019\u00e9tat des routes et le bitume que n'importe quel leader de la construction de la route, qui se contente de les fabriquer mais ne passe certainement pas ses journ\u00e9es \u00e0 rouler dessus.<\/p>\n

La bonne nouvelle est que nous ne sommes pas seuls : pour ce qui est de l\u2019\u00e9tude et l\u2019exploitation des datas, l\u2019intelligence artificielle est pr\u00eate. Songeons donc \u00e0 toutes les technologies \u00e0 notre disposition (soyons r\u00e9ceptifs et agiles), exploitons-la et par piti\u00e9, n\u2019ennuyons jamais le public avec cette technicit\u00e9...<\/p>\n

\u00c0 mettre en application tout de suite<\/h2>\n

Comment alors revoir nos modes de pens\u00e9es ?\u00a0D\u2019abord, pensons \u00ab effet \u00bb : quand bien m\u00eame la n\u00e9cessit\u00e9 d\u2019une innovation nous semblerait aller de soi en termes d\u2019am\u00e9lioration, plus question de ne pas nous demander au pr\u00e9alable pour qui nous allons l\u2019imaginer.<\/p>\n

\u00ab Il ne faut pas chercher des clients pour ses produits ; il faut que les clients reconnaissent votre l\u00e9gitimit\u00e9. \u00bb J\u00e9r\u00f4me Wallut<\/p><\/blockquote>\n

Deuxi\u00e8mement, penchons-nous sur le parcours de notre cible, \u00e9tablissons des experience maps et traquons les points d\u2019am\u00e9lioration. Troisi\u00e8mement, soyons vifs : l'am\u00e9lioration permanente et la vitesse d\u2019ex\u00e9cution sont certainement les deux grands challenges de demain.<\/p>\n

Quatri\u00e8mement, pensons change management, passons en mode projet agile, sachons embarquer nos \u00e9quipes et inculquons-leur l\u2019acronyme PISE \u00ab Je peux, j\u2019ai int\u00e9r\u00eat, je sais, j\u2019ai envie \u00bb d\u2019ICP Consulting.<\/p>\n

Une telle approche est-elle hors de port\u00e9e ? Certes les d\u00e9fis et transformations, notamment en termes de management et d\u2019agilit\u00e9, sont consid\u00e9rables, MAIS... ne sommes-nous pas tous des utilisateurs, consommateurs, usagers ??? Il ne devrait donc pas \u00eatre si compliqu\u00e9 de nous formater pour passer en mode \u00ab UX avant tout \u00bb... Alors essayons donc, et exigeons de nos collaborateurs qu\u2019ils en fassent autant ! Apprenons \u00e0 nous tromper de mieux en mieux :<\/p>\n

\n

\u00ab Ever tried. Ever failed. No matter. Try again. Fail again. Fail better \u00bb Samuel Beckett<\/p>\n<\/blockquote>\n

A lire aussi : La PropTech s'installe dans le paysage de l'innovation fran\u00e7aise<\/a><\/p>\n


\nUn article r\u00e9dig\u00e9 par La\u00ebtitia Cognie, <\/strong>
\npour Wojo<\/a><\/strong><\/h6>\n","protected":false},"excerpt":{"rendered":"

Il y a 11 ans, le smartphone n\u2019existait pas : nous devions nous d\u00e9brouiller sans\u00a0cette multitude de menus services totalement addictifs, qui ne cessent de\u00a0nous surprendre et de nous simplifier la vie. Une r\u00e9volution qui a laiss\u00e9 plus\u00a0d\u2019une entreprise sur le carreau. Aujourd\u2019hui cependant, rien de sert d\u2019imaginer de nouveaux services, si\u00a0l\u2019exp\u00e9rience utilisateur n\u2019est pas […]<\/p>\n","protected":false},"author":1,"featured_media":3815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"podcast_url_v2":"","footnotes":""},"categories":[160],"tags":[228],"class_list":["post-3814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entre-boites","tag-innovation-fr"],"yoast_head":"\nEntreprise plateforme - Interview J\u00e9rome Wallut - Actualit\u00e9s<\/title>\n<meta name=\"description\" content=\"Il y a 11 ans, le smartphone n\u2019existait pas : nous devions nous d\u00e9brouiller sans\u00a0cette multitude de menus services totalement addictifs, qui ne cessent\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wojo.com\/blog\/fr\/entre-boites\/une-entreprise-plateforme-sinon-rien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entreprise plateforme - 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