{"id":4418,"date":"2019-04-09T15:30:59","date_gmt":"2019-04-09T13:30:59","guid":{"rendered":"https:\/\/www.wojo.com\/blog\/?p=4418"},"modified":"2022-07-26T13:14:25","modified_gmt":"2022-07-26T11:14:25","slug":"10-conseils-contre-social-washing","status":"publish","type":"post","link":"https:\/\/www.wojo.com\/blog\/fr\/du-bonheur-en-boite\/10-conseils-contre-social-washing\/","title":{"rendered":"10 conseils pour \u00e9viter le  pi\u00e8ge du social washing"},"content":{"rendered":"<p>[vc_row type=\"in_container\" full_screen_row_position=\"middle\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" overlay_strength=\"0.3\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_link_target=\"_self\" column_shadow=\"none\" column_border_radius=\"none\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]<!-- wp:paragraph --><strong>Alors que la qualit\u00e9 de vie au travail est sur toutes les l\u00e8vres des responsables RH et dirigeants, les travailleurs ne semblent pas forc\u00e9ment plus \u00e9panouis ni reconnaissants envers leur entreprise. Sont-ils des enfants g\u00e2t\u00e9s, vraiment\u00a0?<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->Tournoi interne de babyfoot, cours de yoga gratuits, locaux agr\u00e9ables, remboursements de s\u00e9ances de naturopathie, salles de sieste\u2026 bon nombre d\u2019entreprises multiplient les services apport\u00e9s aux salari\u00e9s au nom de la sacro-sainte \u00ab\u00a0qualit\u00e9 de vie au travail\u00a0\u00bb. Et pourtant, plus de la moiti\u00e9 des Fran\u00e7ais envisagent encore une reconversion pour mener une activit\u00e9 plus en phase avec leurs valeurs<sup>1<\/sup>, et six cadres sur dix envisagent de d\u00e9missionner<sup>2<\/sup>. Mais que leur faut-il\u00a0? Davantage d\u2019authenticit\u00e9 et de coh\u00e9rence, peut-\u00eatre.<\/p>\n<h2>Le <em>social washing<\/em>,<br \/>cache-mis\u00e8re d\u2019un management d\u00e9faillant<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->Vous connaissiez le concept du <em>green washing<\/em>\u00a0? Eh bien le social<br \/>washing, c\u2019est peu ou prou la m\u00eame chose, une tendance qui consiste \u00e0 camoufler<br \/>de mauvaises pratiques internes et conditions de travail derri\u00e8re un a\u00e9ropage<br \/>de services, comme d\u2019autres cachent les \u00e9missions de gaz \u00e0 effet de serres<br \/>derri\u00e8re des dons \u00e0 des organismes de reforestation. Les salari\u00e9s ne sont pas<br \/>dupes\u00a0: s\u2019il y a une distorsion entre le discours et la situation r\u00e9elle<br \/>dans l\u2019entreprise, ce ne sont pas des cours de yoga qui vont faire diminuer<br \/>leur niveau de stress, du moins pas suffisamment.<\/p>\n<p><!-- \/wp:paragraph --><br \/><!-- wp:heading --><\/p>\n<h2>Quand le stress au travail fait de la r\u00e9sistance<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->Happiness Manager ou pas, les sources de<br \/>stress (ou d\u2019ennui qui conduit au stress) restent nombreuses dans bien des<br \/>organisations.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->Management autoritaire, manque de clart\u00e9 dans<br \/>la strat\u00e9gie d\u2019entreprise et de moyens pour soutenir ses ambitions, de<br \/>flexibilit\u00e9 dans l\u2019organisation, de reconnaissance, injonctions contradictoires<br \/>re\u00e7ues par les managers interm\u00e9diaires, faibles perspectives d\u2019\u00e9volution,<br \/>r\u00e9unionite aig\u00fce, reportings pesants\u2026 sont autant d\u2019exemples de sources de<br \/>stress face auquel les cr\u00eapes <em>parties<\/em><br \/>et tournois de ping-pong internes ne font pas le poids.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->En clair, il est illusoire d\u2019adopter une<br \/>politique cens\u00e9e am\u00e9liorer la qualit\u00e9 de vie au travail si l\u2019on ne s\u2019interroge<br \/>pas en m\u00eame temps, voire au pr\u00e9alable, sur son mod\u00e8le de management et<br \/>l\u2019organisation globale de son entreprise. Julia de Fun\u00e8s et Nicolas Bouzou, auteurs<br \/>de <em>La com\u00e9die (in)humaine<\/em> (\u00e9ditions L\u2019Observatoire, 2018) r\u00e9sument en une phrase<br \/>lapidaire\u00a0la posture de ces entreprises qui peinent \u00e0 \u00e9voluer\u00a0:<br \/>\u00ab\u00a0<em>Leur management est perm\u00e9able aux<br \/>th\u00e9ories \u00e0 la mode mais fait l\u2019impasse sur des notions comme l\u2019autonomie, le<br \/>courage et le sens.<\/em>\u00a0\u00bb Avant d\u2019enfoncer le clou\u00a0: \u00ab\u00a0<em>Les start-up sont encore trop jeunes pour<br \/>avoir invent\u00e9 une bureaucratie scl\u00e9rosante. Mais rigidit\u00e9s, organisation et<br \/>management absurdes constituent la r\u00e9alit\u00e9 de la majorit\u00e9 des<br \/>\u00ab\u00a0entreprises install\u00e9es\u00a0\u00bb qui vantent la transformation et<br \/>l\u2019innovation.\u00a0<\/em>\u00bb Et bim.<\/p>\n<p><!-- \/wp:paragraph --><br \/><!-- wp:heading --><\/p>\n<h2>Les bonnes pratiques pour \u00eatre une entreprise o\u00f9 il fait<br \/>(vraiment\u00a0!) bon travailler<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph -->Le bien-\u00eatre<br \/>s\u2019envisage de mani\u00e8re globale, tant au niveau des locaux que de l\u2019organisation<br \/>du travail et des process qui r\u00e9gissent la vie de l\u2019entreprise. Voici quelques<br \/>fondamentaux sur lesquels vous pencher afin de vous assurer que tous vos<br \/>efforts vont dans la m\u00eame direction.<\/p>\n<p><!-- \/wp:paragraph --><br \/><!-- wp:list --><\/p>\n<ul>\n<li>En finir avec le<br \/>management \u00e0 l\u2019ancienne, et valoriser l\u2019autonomie des collaborateurs. Steve Jobs<br \/>r\u00e9sumait cela en quelques mots \u00ab\u00a0<em>Cela<br \/>ne fait aucun sens d\u2019embaucher des gens intelligents puis de leur dire ce<br \/>qu\u2019ils doivent faire. Nous enr\u00f4lons des gens intelligents afin qu\u2019ils nous<br \/>disent ce que nous devons faire.<\/em>\u00a0\u00bb \u00c0 m\u00e9diter, donc\u2026\u00a0<\/li>\n<\/ul>\n<p><!-- \/wp:list --><br \/><!-- wp:list --><\/p>\n<ul>\n<li>Offrir des conditions de travail confortables, avec des locaux modernes et bien agenc\u00e9s, et une flexibilit\u00e9 ajustable selon les profils. La logique du <em>flex office, <\/em>pas toujours tr\u00e8s appr\u00e9ci\u00e9e des salari\u00e9s, peut par exemple <em>s\u2019<\/em>accompagner d\u2019un abonnement dans un espace de coworking pour ceux qui sont pour le t\u00e9l\u00e9travail, mais contre travailler dans leur salon.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><br \/><!-- wp:list --><\/p>\n<ul>\n<li>Encourager les managers \u00e0 travailler leur intelligence \u00e9motionnelle, via des formations et de la sensibilisation.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><em><strong>\u00c0 lire aussi\u00a0: <a href=\"https:\/\/www.wojo.com\/blog\/fr\/du-bonheur-en-boite\/lintelligence-emotionnelle-le-nouvel-indispensable-de-lentreprise\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"L'intelligence\u00a0\u00e9motionnelle,\u00a0nouvel\u00a0indispensable\u00a0de\u00a0l'entreprise (opens in a new tab)\">L'intelligence\u00a0\u00e9motionnelle,\u00a0nouvel\u00a0indispensable\u00a0de\u00a0l'entreprise<\/a><\/strong><\/em><\/p>\n<p><!-- \/wp:paragraph --><br \/><!-- wp:list --><\/p>\n<ul>\n<li>S\u2019assurer, via du dialogue et des outils de suivi, que les collaborateurs disposent des moyens r\u00e9els, humains et mat\u00e9riels, de mener \u00e0 bien les missions qui leur sont confi\u00e9es.<\/li>\n<li>Favoriser la cr\u00e9ativit\u00e9 et l\u2019expression de chacun, en organisant des consultations internes sur des sujets strat\u00e9giques, des sondages, des quizz.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><br \/><!-- wp:list --><\/p>\n<ul>\n<li>Mettre en place des<br \/>syst\u00e8mes de tutorat pour guider les nouveaux entrants et les initier \u00e0 une<br \/>philosophie d\u2019entreprise, puis de mentoring afin de valoriser le transfert de<br \/>comp\u00e9tences entre g\u00e9n\u00e9rations et m\u00e9tiers.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><br \/><!-- wp:list --><\/p>\n<ul>\n<li>Former toutes les \u00e9quipes<br \/>aux piliers d\u2019une r\u00e9union r\u00e9ussie\u00a0: limiter les participants et le temps<br \/>(30 minutes suffisent dans la grande majorit\u00e9 des cas), pr\u00e9voir un ordre du<br \/>jour minut\u00e9, etc.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><br \/><!-- wp:list --><\/p>\n<ul>\n<li>Investir dans la formation<br \/>continue afin de donner des perspectives \u00e0 vos talents.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><br \/><!-- wp:list --><\/p>\n<ul>\n<li>Leur proposer des outils digitaux pens\u00e9s pour leur faciliter la vie, et non pour alourdir le reporting, sans tomber dans le pi\u00e8ge de multiples plateformes o\u00f9 l\u2019information se disperse et qui les bombardent de notifications.<\/li>\n<li>Favoriser la reconnaissance de la valeur ajout\u00e9e de chacun en promouvant<\/li>\n<\/ul>\n<p><!-- \/wp:list --><br \/><!-- wp:list --><\/p>\n<ul>\n<li>Instaurer de bonnes pratiques sur la d\u00e9connexion et l\u2019envoi des emails\u00a0(stop aux boucles avec 50 personnes, aux envois tardifs ou pendant les temps de cong\u00e9s).<\/li>\n<li>\u00a0<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><em><strong>\u00c0 lire aussi\u00a0: <\/strong><\/em><a href=\"https:\/\/www.wojo.com\/blog\/fr\/la-boite-du-futur\/ecrans-digital-cyberdependance-deconnexion\/\"><em><strong>Mode d\u2019emploi d\u2019une d\u00e9connexion r\u00e9ussie<\/strong><\/em><\/a><\/p>\n<p><!-- \/wp:paragraph --><br \/><!-- wp:heading --><\/p>\n<h2>En bref<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><strong>La<br \/>qualit\u00e9 de vie au travail ne se limite pas aux activit\u00e9s et avantages offerts<br \/>aux salari\u00e9s. Elle se mesure aussi \u00e0 la qualit\u00e9 et la transparence du<br \/>management, et l\u2019ad\u00e9quation entre le discours et les moyens mis \u00e0 disposition<br \/>des \u00e9quipes. Vous pourrez peut-\u00eatre attirer des talents gr\u00e2ce \u00e0 des locaux sexy<br \/>et une salle de sport \u00e0 leur disposition, mais vous les garderez uniquement si<br \/>vous leur offrez des perspectives et des moyens d\u2019expression. <\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->\u00c0 lire pour avancer\u00a0:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><a href=\"https:\/\/www.editions-observatoire.com\/content\/La_com%C3%A9die_inhumaine\"><em>La com\u00e9die (in)humaine<\/em><\/a><em>,<\/em> de Julia de Fun\u00e8s et<br \/>Nicolas Bouzou (\u00e9ditions L\u2019Observatoire, 2018), qui recense les absurdit\u00e9s<br \/>g\u00e9n\u00e9ratrices de mal-\u00eatre dans l\u2019organisation des entreprises, et propose des<br \/>id\u00e9es concr\u00e8tes pour r\u00e9ussir une transformation qui ne sera pas que cosm\u00e9tique.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->1 - <em>Source\u00a0: \u00e9tude \u00ab\u00a0Les<br \/>Fran\u00e7ais et la reconversion professionnelle\u00a0\u00bb men\u00e9e en ligne par <\/em><a href=\"https:\/\/www.nouvelleviepro.fr\/\"><em>nouvelleviepro.fr<\/em><\/a><em> en 2017<br \/>aupr\u00e8s de 1 000 Fran\u00e7ais, \u00e2g\u00e9s de 18 \u00e0 65 ans, cadres et non cadres issus de<br \/>secteurs d\u2019activit\u00e9 divers.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><em>2 \u2013 Source \u00e9tude Ifop et Cadremploi, <\/em><a href=\"https:\/\/www.cadremploi.fr\/editorial\/actualites\/actu-emploi\/detail\/article\/deux-tiers-des-cadres-francais-envisagent-de-demissionner.html\"><em>Les Cadres et la d\u00e9mission<\/em><\/a><em>, aupr\u00e8s d\u2019un \u00e9chantillon repr\u00e9sentatif de 1001 cadres actifs en poste, novembre 2018. <\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><br \/>Article r\u00e9dig\u00e9 par Cl\u00e9mentine Garnier pour<br \/><a href=\"https:\/\/www.wojo.com\/fr-FR\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Wojo (opens in a new tab)\">Wojo<\/a><br \/>Work. Share. Live<\/p>\n<p><!-- \/wp:paragraph -->[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\"in_container\" full_screen_row_position=\"middle\" scene_position=\"center\" text_color=\"dark\" text_align=\"left\" overlay_strength=\"0.3\" shape_divider_position=\"bottom\" bg_image_animation=\"none\"][vc_column column_padding=\"no-extra-padding\" column_padding_position=\"all\" background_color_opacity=\"1\" background_hover_color_opacity=\"1\" column_link_target=\"_self\" column_shadow=\"none\" column_border_radius=\"none\" width=\"1\/1\" tablet_width_inherit=\"default\" tablet_text_alignment=\"default\" phone_text_alignment=\"default\" column_border_width=\"none\" column_border_style=\"solid\" bg_image_animation=\"none\"][vc_column_text]Alors que la qualit\u00e9 de vie au travail est sur toutes les l\u00e8vres des responsables RH et dirigeants, les travailleurs ne semblent pas forc\u00e9ment plus \u00e9panouis ni reconnaissants envers leur entreprise. Sont-ils des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"podcast_url_v2":"","footnotes":""},"categories":[14],"tags":[281,285],"class_list":["post-4418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-bonheur-en-boite","tag-management-fr","tag-qvt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 conseils contre le pi\u00e8ge du social washing - Conseils<\/title>\n<meta name=\"description\" content=\"La rubrique Du bonheur en bo\u00eete met en lumi\u00e8re de bonnes pratiques, des \u00e9tudes et recommandations qui ont trait \u00e0 l\u2019am\u00e9lioration du bien-\u00eatre personnel au travail, la responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) et la qualit\u00e9 de vie au travail (QVT)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wojo.com\/blog\/fr\/du-bonheur-en-boite\/10-conseils-contre-social-washing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 conseils contre le pi\u00e8ge du social washing - 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